Market Segments & Strategies: Market segmentation is as “the process of dividing the large and diverse mass market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or more of those segments with a distinct marketing mix.” (Kardes, F.,…
What Type of Consumer are You? I identify as an individual consumer because “individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.” (Kardes, Cronley, & Cline., 2020). All of my purchases…
The company that I will be using for my Marketing Research project is Procter and Gamble. I think it goes without saying that most households have at least one or more P&G products in their home at any given time, mine included. I use so…
While Influencer Marketing is one of the top forms of marketing in 2021, it has been around for decades. The only difference was back then, you would only see ads involving celebrity endorsements and strategic product placements in television shows and movies. Today, whether it…
Whether using it for business purposes, personal reasons, or out of sheer boredom, Digital Media has become an intricate part of our daily lives. I use digital media to stay connected with my family and friends, keep up with the latest news stories locally and…
Ethics and Standards The American Marketing Association (AMA) prides itself on promoting the highest standard of professional ethical norms and values for its members, but what exactly does that mean? In this blog I will provide a general breakdown of the Ethical Norms and Values…
Photo Credit: Crewhu! I’ve seen it time and time again, businesses struggling to stay afloat because they either don’t have a clear outline of goals for their business, or they have a set of goals and no idea how to implement them into their daily…
Full Disclosure: This post was sponsored by Mariano’s, a subsidiary of Roundy’s Inc. While the products were provided by Mariano’s, this recipe is of my own creation. Fresh off of last week’s Thirsty Thursday Mixology Class with hosted by Absolut and Mariano’s, I was inspired…
Hey, How are you? Look, I know we are living in some unprecedented times right now, and you’re probably wondering what the future is going to look like. I’m sure you’re probably dealing with a roller coaster of emotions, and the last thing you want…
Before we start, I’d like to say that I am not a lawyer. Don’t substitute anything that is written in this article for pure legal advice. Always be sure to check with your state or country’s local laws and requirements to ensure you are in…